SENSE OF SPACE
MORE ROOM FOR PERFECTION:
A BRIEF LOOK AT THE FUTURE OF
PERFECT TRAVEL – IN THE BMW X7.
Luxury knows no boundaries. But it is only when travelling
that it becomes apparent whether luxury concepts meet
their high standards. The most important parameters for
travellers have always remained the same: maximum intimacy,
effortless comfort and groundbreaking speed. A journey is
only perceived as a pleasure when it is fast, pleasant, every
moment is special – and a maximum of private space is
available. This basic principle runs through the history of
demanding travel, from luxury trains and yachts to private jets
and spacious cars. Speed is increasingly smartly inluenced
by autonomous systems, while privacy and comfort are
becoming increasingly important in the art of pleasurable
travel. The overall result: We experience new, perfectly shaped
ways in vehicle construction.
In terms of exterior perception, the BMW X7 does what many
supposed luxury concepts fail to do: Distinction through
presence. The largest kidney grille in the range makes a
statement. The interior opens up completely new perspectives,
and the combination of reinement and comfort becomes a
unique selling point. Excellence meets generosity, experienced
through enormous leg and headroom and a unique space
offer, with space for up to seven seats – while alternatively
six seats guarantee even more privacy on two individual
comfort seats in the second row.
FOCUSED EXPRESSIVENESS FOR MAXIMUM
SECURITY: THE BMW LASERLIGHT.
Great personalities are characterised by a striking look.
The dynamically contoured, hexagonal full-LED headlights with
adaptive bend lighting lend the BMW X7 unique expressiveness.
Visually highlighted by blue accent clasps and the “BMW Laser”
lettering, the BMW Laserlight provides additional driving comfort
with a range of up to 600 m in high beam mode.
A STATEMENT THAT ATTRACTS
EVERYONE’S ATTENTION: THE LARGE,
UPRIGHT BMW KIDNEY GRILLE.
The large, emphatically vertical kidney grille forms the heart
of the impressive front design. Its massive presence stands in
charming contrast to the very slim front headlights. Both kidney
grille elements are connected to form a monolithic unit – the
largest double kidney grille in the BMW range.
And they enable completely new perspectives – from the
starry sky of the Sky Lounge, which creates a feeling of
space looded with light that jet manufacturers can only
dream of. Because the most important thing when travelling –
and this is often forgotten – is neither arriving nor the way.
It is the awareness that you never have to limit yourself in
your perception. This is the true luxury of travelling.
The happiness of perfect comfort makes every moment
and every longer journey special. The equipment makes
The BMW X7 allows a fresh look while being on the move.
And sets a new standard for luxury. Namely, the question
whether every single moment is really a pleasure. Without
making a difference whether the pleasure comes from the
experience of the surroundings – or from the comfort inside
the vehicle. We discover the maximum appreciation of the
moment. And a new form of travel.
Overwhelming presence, precise simplicity and discreet
glamour. With its symphony of shapes, surfaces and lines,
the exterior design of the BMW X7 is a work of art that
combines conidence, superiority and sheer presence with
sporty elegance. With its imposing upright silhouette, the
front already sets an example of power and dominance that
can hardly be tamed. The heart is the large, opulent kidney
grille. A play of striking lines and generous surfaces
characterises the athletic, modern side view just as much as
reined design elements. And the rear also shows
determination and superiority. With the irst BMW X7,
a spectacular appearance always succeeds.
The appearance and equipment may differ from the actual vehicle.